What’s the difference between a jet engine and a pharmaceutical?

A whole lot, actually.

And I’m the person who can make sense of them both.

Hi. I’m Calum.

I’ve built my career in pharmaceutical advertising, where I’ve learned to translate dense, technical language into something clear, compelling, human, and persuasive—all while navigating regulatory guidelines and meeting client needs. (Imagine what’s possible without those guardrails.)

I’m an explainer by nature—but not just to inform. I tell stories that move people. I love sharing knowledge because the world is full of amazing things to learn.

They say you truly understand something when you can teach it to someone else. That’s my sweet spot. So yes, you’ll see a lot of pharma work here—but the skillset goes far beyond that. If you’re looking for clarity in complexity, you’re in the right place.

Click a button to get this show on the road.